Benefits of Mailing Lists for Direct Mail Marketing Automation

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In recent years, direct mail marketing has grown remarkably effective. The latest statistics reveal how successful direct mail marketing really is. The DMA Membership Report reveals that more than 5 percent of U.S. families actually respond to direct mail marketing. And the ROI is quite high, too, at least thirty percent. These are impressive figures, […]

Getting Started With API For Direct Mail

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An API for direct mail is one of the best direct mail tips available. An API simply stands for application programming interfaces. That’s right, any company can write its software to manage its direct mail campaigns itself. It does not matter how great your group is at managing mail campaigns on your own. If you […]